JOUR 26 - Fundamentals of Public Relations - Stage 5 - Tom Graham
Assessment
Assessment Methods |
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Assessment Description | Assessed student written reports that analyzed the theories and practices in public relations. Also evaluated student produced media kits that revealed their understanding of what it takes to create an effective public relations campaign. |
Learning Outcomes | ALL |
Number of Sections | 1 |
Number of Instructors | 1 |
Number of Students | 10 |
Data Analysis
Data Shared With | Faculty and staff within our department |
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Data Sharing Methods | Face-to-face meetings |
Data Summary | A majority of the students grasped the fundamental principles and practices of public relations. They all indicated an understanding of how public opinion is influenced by public relations. |
Analysis Summary | A significant number of students were able to demonstrate their knowledge of the role and impact of public relations in the U.S. |
Next Steps Planned | No answer |
Learning Outcomes | No answer |
Tentative Future Plans
Term | Fall 2013 |
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Activities |
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More Details | Assess our measuring tools and reassess content focus of the course. |
SLO Details Storage Location
HARD COPY - In a department filing system (department office)