JOUR 26 - Fundamentals of Public Relations - Stage 5 - Tom Graham

Assessment

Assessment Methods
  • Analysis of exam, quiz, or homework items linked to specific SLOs
  • Exit Survey
Assessment DescriptionAssessed student written reports that analyzed the theories and practices in public relations. Also evaluated student produced media kits that revealed their understanding of what it takes to create an effective public relations campaign.
Learning OutcomesALL
Number of Sections1
Number of Instructors1
Number of Students10

Data Analysis

Data Shared With

Faculty and staff within our department

Data Sharing Methods

Face-to-face meetings

Data SummaryA majority of the students grasped the fundamental principles and practices of public relations. They all indicated an understanding of how public opinion is influenced by public relations.
Analysis SummaryA significant number of students were able to demonstrate their knowledge of the role and impact of public relations in the U.S.
Next Steps PlannedNo answer
Learning OutcomesNo answer

Tentative Future Plans

TermFall 2013
Activities
  • Assessment (measurement) of outcomes
  • Analysis and discussion of assessment data and next steps
  • Entry Survey
More DetailsAssess our measuring tools and reassess content focus of the course.

SLO Details Storage Location

HARD COPY - In a department filing system (department office)

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