SLO Activity Details

SMBU 9793: Introduction to Marketing
Stage 5
Robin Pugh

Basic Information

Number of Outcomes	8
Number of Outcomes Assessed	6
Assessment Frequency	Every semester
Analysis Frequency	Every semester
Detail Link	Link

Course Information

Number of Course Sections	1
Number of Instructors	1

Improvement Details

Details	This semester, the focus of discussion was on the following: 1. Addressing the needs of students for small business marketing skills and boosting their entrepreneurial spirits by equipping them with sound and relevant marketing planning skills. 2. Integration of the value of social responsibility and ethical behavior in conducting marketing activities.

Assessment Methods

Methods	Direct observations- quality of questions raised, answers provided, group interaction, sharing of insights and application of theories and concepts to students' own workplace scenarios illustrate the level of students understanding of the course.

Future Plans

Term	Fall 2014
Activities	Revision of outcomes and assessment methods (measurements), Assessment (measurement) of outcomes, Analysis and discussion of assessment data and next steps, Implementation of planned changes and reassessment
Details	This course is now part of a revised program which will be delivered in a different manner. With this, I plan to discuss with the course coordinator my proposed revisions for the outcomes and agree on these changes. Once agreed, proceed with the official form to be uploaded on the course site, tweak the course syllabus, conduct assessments every semester, review the results and analyze the data from there on and continue with the cycle to continuously improve the process.
Highlights	Students have shown increased interest in the program as evidenced by their attendance in the next course. The full integration of this course was realized once students attended Strategic Marketing course wherein class participation got to a deeper level of discussion using their own work-place experiences. It was fulfilling to see students' high level of engagement and participation given the limited time for this course.

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