SMBU 9470: Marketing Strategy
Stage 5
Robin Pugh
Basic Information
| Number of Outcomes | 3 |
|---|---|
| Number of Outcomes Assessed | 3 |
| Assessment Frequency | Every semester |
| Analysis Frequency | Every semester |
| Detail Link | Link |
Course Information
| Number of Course Sections | 1 |
|---|---|
| Number of Instructors | 1 |
Improvement Details
| Details | The following activities were added to the course: 1. Realize how major changes and trends in the firm’s external environment affect marketing decisions. 2. Understand how companies can react to the global marketing environment. |
|---|
Assessment Methods
| Methods | Direct observations- quality of questions raised, answers provided, group interaction, sharing of insights and application of theories and concepts to students' own workplace scenarios, illustrate the level of students understanding of the course. |
|---|
Future Plans
| Term | Fall 2014 |
|---|---|
| Activities | This course is now integrated into a new program |
| Details | This course is now part of a revised program which will be delivered in a different manner. With this, I plan to discuss with the course coordinator my proposed revisions for the outcomes and agree on these changes. Once agreed, proceed with the official form to be uploaded on the course site, tweak the course syllabus, conduct assessments every semester, review the results and analyze the data from there on and continue with the cycle to continuously improve the process. |
| Highlights | I appreciate the revised format of the SMBU program. I can see the importance of this new program that focuses on key discipline that students would like to explore rather than taking bits and pieces of everything that are not directly related to their area of interest. |