| Term | To be assigned by coordinator |
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| Activities | Assessment (measurement) of outcomes, Analysis and discussion of assessment data and next steps, Implementation of planned changes and reassessment |
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| Details | Expand social media overview and discussion of social media advertising outlets for small business. Learning outcome should include introduction to social media advertising. |
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| Highlights | Key highlight for this course is that traditional advertising outlets may no longer be the best first tier choices for effective advertising for small businesses. Expertise in social media advertising, creative content, email and eblast expertise, and preparing for skilled use of non-traditional advertising outlets is an important effective advertising learning outcome for SMBU students. |
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