MRKT 122: Professional Selling
Stage 5
Carole Meagher
Basic Information
| Number of Outcomes | 14 |
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| Number of Outcomes Assessed | 2 |
| Assessment Frequency | Every semester |
| Analysis Frequency | Every semester |
| Detail Link | Link |
Course Information
| Number of Course Sections | 1 |
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| Number of Instructors | 1 |
Improvement Details
| Details | More focus on Objections and Closing - broke a single chapter into two sessions to really hone in on the topic. |
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Assessment Methods
| Methods | D. Identify the elements of buyer motivation and propose a strategy to address these motives during a sales situation. Students will correctly connect social style to psychogenic need in a hypothetical selling situation. Full answer 17 74% Partial answer 5 22% Skipped entirely 1 4% 23 100% |
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Assessment Data Discussion and Analysis
| Term | Spring 2014 |
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| How and With Whom | Faculty who teach similar courses. |
| Number Assessed | 23 |
| Data Summary | D. Identify the elements of buyer motivation and propose a strategy to address these motives during a sales situation. Students will correctly connect social style to psychogenic need in a hypothetical selling situation. Full answer 17 74% Partial answer 5 22% Skipped entirely 1 4% 23 100% |
| Planned Improvements | Students did pretty well at this, and mentioned this was a very interesting topic. |
| Program Review Link | No answer |
Future Plans
| Term | Fall 2014 |
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| Activities | Assessment (measurement) of outcomes |
| Details | Changing the text, so looking at some new ideas. |
| Highlights | Still, the pattern remains the same. Strong students do well on the assessment, poor students do poorly. No surprises there. |