MRKT 150: Consumer Behavior
Stage 1
Marilyn Goodman
Basic Information
| Number of Outcomes | 17 |
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| Number of Outcomes Assessed | 16 |
| Assessment Frequency | Every year |
| Analysis Frequency | No answer |
| Detail Link | Link |
Course Information
| Number of Course Sections | 1 |
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| Number of Instructors | 1 |
Assessment Methods
| Methods | Three research papers on related classroom and textbook topics. Power of Personality and Motivation in Buyer Behavior, Group and Family Decision Making, The Influence of Culture on Consumer Behavior, Consumption in a Cultural Context |
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Assessment Data Discussion and Analysis
| Term | Spring 2014 |
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| How and With Whom | faculty and staff in same program |
| Number Assessed | 45 |
| Data Summary | 80% of students received a 40/50 or higher on all questions answered in the research papers. My benchmark goal is to have at least 95% of all students reach the outcomes. Based on the quality and level of detail exhibited in the research papers, I believe that students enrolled in the Consumer Behavior class have met the outcomes measured, but there is definitely room for improvement. The concepts of course are very well understood, the English writing and grammar is challenged. |
| Planned Improvements | No answer |
| Program Review Link | No answer |
Future Plans
| Term | Spring 2015 |
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| Activities | Assessment (measurement) of outcomes |
| Details | No answer |
| Highlights | No answer |