MRKT 140: Introduction to Marketing
Stage 5
Marilyn Goodman
Basic Information
| Number of Outcomes | 5 |
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| Number of Outcomes Assessed | 5 |
| Assessment Frequency | Every semester |
| Analysis Frequency | Every semester |
| Detail Link | Link |
Course Information
| Number of Course Sections | 2 |
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| Number of Instructors | 1 |
Improvement Details
| Details | Integrated additional in class group projects, including designing a new tennis shoe for Keds, developing a new product line extension for Gatorade, and defining a new demographic for the launch of Tesla car. |
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Assessment Methods
| Methods | Exams, written papers, direct group study observation and class room presentations. |
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Future Plans
| Term | Fall 2014 |
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| Activities | Analysis and discussion of assessment data and next steps, Implementation of planned changes and reassessment |
| Details | Additional in class participation to examine practical application of marketing concepts |
| Highlights | An increased number of students are completing the Marketing Certificate/Degree and are transferring to a 4-year college to major in marketing. |