INTR 163: International Marketing
Stage 5
Carole Meagher
Basic Information
| Number of Outcomes | 10 |
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| Number of Outcomes Assessed | 3 |
| Assessment Frequency | Every semester |
| Analysis Frequency | Every semester |
| Detail Link | Link |
Course Information
| Number of Course Sections | 1 |
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| Number of Instructors | 1 |
Improvement Details
| Details | Continued to emphasize economic development issues to push students to think critically about how these impact marketing; also focused on social justice elements of any case or situation. |
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Assessment Methods
| Methods | Review of final exam answers. |
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Assessment Data Discussion and Analysis
| Term | Fall 2013 |
|---|---|
| How and With Whom | Discussed with colleagues |
| Number Assessed | 11 |
| Data Summary | Students were asked to look at distribution issues in article on Japanese pharmaceutical industry. 64% 7 A = correctly identified the distribution issues in the article: importance of established network, pharma-doctor-consumer link. 27% 3 B = gave partial answer 9% 1 C = missed entirely |
| Planned Improvements | Try to find cases which highlight more specific and global challenges in international distribution. This was a bit "niche-y" to the pharma industry. |
| Program Review Link | No answer |
Future Plans
| Term | Fall 2014 |
|---|---|
| Activities | Revision of outcomes and assessment methods (measurements), Assessment (measurement) of outcomes, Analysis and discussion of assessment data and next steps, Implementation of planned changes and reassessment |
| Details | Update cases and paper requirements to ensure students really understand international distribution. |
| Highlights | No answer |