INTR 163: International Marketing
Stage 5
Carole Meagher
Basic Information
| Number of Outcomes | 10 |
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| Number of Outcomes Assessed | 2 |
| Assessment Frequency | Every semester |
| Analysis Frequency | Every semester |
| Detail Link | Link |
Course Information
| Number of Course Sections | 2 |
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| Number of Instructors | 2 |
Improvement Details
| Details | Increased emphasis on framing social justice issues and refined assessments with this lens. |
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Assessment Methods
| Methods | G. Create an appropriate promotion strategy for a product in an international market. Used papers, exams to determine extent to which a sense of inclusiveness and awareness were included. |
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Assessment Data Discussion and Analysis
| Term | Fall 2013 |
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| How and With Whom | Faculty in same program |
| Number Assessed | 34 |
| Data Summary | Of the 34 students assessed: 29 85% addressed social justice and inclusiveness 4 12% mentioned but did not strongly address 1 3% missed the question entirely |
| Planned Improvements | Weave more discussion about the needs of those in developing countries into all assignments and discussions. |
| Program Review Link | No answer |
Future Plans
| Term | Spring 2014 |
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| Activities | Assessment (measurement) of outcomes |
| Details | Hope to use more rigorous methods defining and teaching social justice. |
| Highlights | Always great to share ideas with a colleague! |