Certificate of Achievement (credit: usually 18 or more units) Marketing
Stage 1
Assessment Activities
Assessment Methods |
|
---|---|
Assessment Description | Reviewed concepts of target marketing and segmentation bases to ensure students can correctly identify and segment business and consumer markets appropriately, based on product/service offering. |
Learning Outcomes | PSLO2: Identify core concepts of marketing and the role of marketing in business and society. 15. Define a market 16. Define market segmentation 17. Define target market 18. What are the four criteria for a segment to be useful? 19. Define benefit segmentation and know an example 20. Define usage segmentation and give an example. 21. What is one-to-one marketing |
Number of Courses | 2 |
Number of Students | 80 |
Data Analysis
Data Shared With | Faculty and staff within the same program (at CCSF) |
---|---|
Data Sharing Methods | Face-to-face meetings |
Data Summary | 80% of students correctly answered target market/segmentation questions on exams. 90% described their respective target market and segmentation bases on assigned marketing plan. |
Data Analysis | Students achieved outcomes if they answered 5 out of 7 questions correctly on marketing exam. Students achieved outcomes if their marketing plans correctly identified, described, and detailed target market segmentation criteria. |
Next Steps Planned | No options chosen |
Learning Outcomes | No options chosen |
Changes
Details | Included an in-class exercise for students to segment the Nike target market based on different products offered. |
---|---|
Learning Outcomes | PSLO2: Identify core concepts of marketing and the role of marketing in business and society |
Tentative Future Assessment Plans
Assessment Term | Fall 2013 |
---|---|
Assessment Activities | Assessment (measurement) of outcomes |
Assessment Details | Place a greater emphasis (spend more lecture time), understanding unique bases for segmentation including: demographic, psychographic, behavioral, benefits, ethnic, and life cycle. |
ILO Alignment and Assessment Plans
I.A. Use reason and creativity... | PSLO2: Identify core concepts of marketing and the role of marketing in business and society |
---|---|
I.B. Apply diverse viewpoints... | PSLO4: Analyze marketing problems and provide solutions based on a critical examination of marketing information |
I.C. Locate, retrieve, and evaluate information... | No answer |
Fall 2013 ILO Assessment Plans | Although our PSLOs map to these ILOs, we will not be conducting assessments of them in Fall 2013. |
SLO Details Storage Location
HARD COPY - In my personal filing system (my office)