SMBU 9793 - Introduction to Marketing - Stage 5 - Robin Pugh
Assessment
| Assessment Methods | Direct observation of performances, practical exams, group work |
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| Assessment Description | In-depth questions on probing students' post course understanding of the basics of marketing. Students participation is also indicative of their level of knowledge, interest and commitment. Direct observation of students' feedback and verbal presentation of their marketing plans were also made to supplement a written marketing plan. |
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| Learning Outcomes | All but with more focus on developing a successful marketing plan with more emphasis on small businesses. |
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| Number of Sections | ~ |
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| Number of Instructors | ~2 |
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| Number of Students | ~25 |
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Changes
| Details | The course syllabus was revised and emphasis was given to SMEs since majority of the students are start ups or small business entrepreneurs. Additional information like external linkages were provided to guide the students after the course to allow them to continue and sustain their desire to realize their plans and see them into action. |
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| Learning Outcomes | All |
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Tentative Future Plans
| Term | Fall 2013 |
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| Activities | - Revision of outcomes and assessment methods (measurements)
- Assessment (measurement) of outcomes
- Analysis and discussion of assessment data and next steps
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| More Details | Discuss with course coordinator about plans to update the Course Outline to keep it dated taking into account current issues relevant to present global sales environment. This will be presented to the team (dept. chair, course coordinator and other faculty who might be teaching the same course in the future). Another area to work on is the student learning outcomes that will effectively measure students' learning on top of the usual direct observation and short workshops in class. Probably once enrollment is 100% automated, students should be required to log in to their school accounts and read their pre-course assignment. This way, they can come to class with an output that we can use as pre-assessment tool to be compared to the output they will produce after the course. |
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SLO Details Storage Location
HARD COPY - In my personal filing system (my office)
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