SMBU 9450 - Effective Advertising - Stage 4 - Robin Pugh
Assessment
Assessment Methods | Direct observation of performances, practical exams, group work |
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Assessment Description | The methodology I used to assess the students' knowledge started from the beginning by asking what their level of familiarity with the topic. I asked some probing questions to validate my understanding. I proceeded with the lecture and had an interactive discussion among the students. It was engaging but at the same time allowing me to assess if the concepts and theories are sinking in and connects with practice. Q and A went on all throughout the session which then provided me with a good measure of students' understanding of critical concepts in advertising. |
Learning Outcomes | All |
Number of Sections | 1 |
Number of Instructors | 1 |
Number of Students | ~ 20 |
Tentative Future Plans
Term | Fall 2013 |
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Activities | Course will be taught by another instructor; will coordinate with her to share my inputs |
More Details | The course needs to focus on the perspective of small business owners. CCSF can collaborate with SBA or provide students with information to follow-through with their plans and to access more information on this area. Possible linkages that we can share with the students on other entities useful to this topic can add value to this course. |
SLO Details Storage Location
HARD COPY - In my personal filing system (my office)