BSEN 74 - Business Correspondence - Stage 4 - Deborah Kitchin

Assessment

Assessment Methods
  • Assignments based on rubrics (such as essays, projects, and performances)
  • Student self-assessments (such as reflective journals and surveys)
  • Student satisfaction surveys
  • Capstone projects or final summative assignments
Assessment Description• Students' grades in four sections of BSEN 74 were analyzed to determine the percentage of those demonstrating proficiency on exams and homework assignments with a score of 70 percent or higher.

• A revised student self-assessment/satisfaction survey was administered at the end of the Spring 2013 semester to provide students with the opportunity to assess their business writing skills, to evaluate their satisfaction with the BSEN 74 course, and to provide their suggestions for its improvement.
Learning Outcomes• Write clear, correct, concise, courteous, well-organized business communications.

• Apply writing strategies in composing letters, memos, and e-mail messages.

• Write effective résumés, letters of application, and other employment-related communications.

• Use correct format and style in presenting letters, memos, and e-mail messages.

• Choose vocabulary appropriate to readers from diverse cultures.

• Proofread, edit, and revise students' own work and the work of other writers.
Number of Sections4
Number of Instructors4
Number of Students82

Data Analysis

Data Shared With

Instructors of the same course (at CCSF)

Data Sharing Methods
  • Face-to-face meetings
  • Email
Data SummaryPROFICIENCY/GRADES

85% of the total students in the four sections of BSEN 74 demonstrated proficiency on exams and homework assignments with a score of 70 percent or higher. 70/82 = 85%

SURVEY RESULTS

100% of the BSEN 74 students who completed the survey agreed with one or more of these statements:

• I have improved in my ability to write clear, correct, concise, courteous, well-organized business communications.

• I have improved in my ability to apply writing strategies in composing letters, memos, and e-mail messages.

• I have improved in my ability to write effective résumés, letters of application, and other employment-related communications.

• I have improved in my ability to use correct format and style in presenting letters, memos, and e-mail messages.

• I have improved in my ability to choose vocabulary appropriate to readers from diverse cultures.

• I have improved in my ability to proofread, edit, and revise my own work and the work of other writers.

• I have learned skills that will help me in my other courses and at my job (or at future jobs).

98% of the BSEN 74 students who completed the survey agreed that they benefited from taking BSEN 74 in Spring 2013.
Analysis SummaryA 70 percent (or higher) course pass rate indicates outcome achievement, and an 80 percent (or higher) satisfaction rate (students who found the course beneficial) indicates outcome achievement.
Next Steps PlannedThe instructors teaching the four sections of BSEN 74 in Fall 2013 will meet to discuss a similar-themed writing assignment that will be used in all the class sections. They will meet again later to review a sample of papers from each class and discuss how they have graded them. A 75 percent (or higher) average assignment score will indicate outcome achievement.

The BSEN 74 self-assessment/satisfaction survey has been revised slightly and will be administered during the week of December 2, 2013. Through the survey, students will be asked to evaluate the content of the class and to provide suggestions for improvements to the class. Instructors will consider this feedback when planning the following semester's assignments and when updating the course outline.
Learning Outcomes• Write clear, correct, concise, courteous, well-organized business communications.

• Apply writing strategies in composing letters, memos, and e-mail messages.

• Write effective résumés, letters of application, and other employment-related communications.

• Use correct format and style in presenting letters, memos, and e-mail messages.

• Choose vocabulary appropriate to readers from diverse cultures.

• Proofread, edit, and revise students' own work and the work of other writers.

Tentative Future Plans

TermFall 2013
Activities

Assessment (measurement) of outcomes

More DetailsBSEN 74 instructors will compare their application of the grading rubric using the student papers for a similar writing assignment given in all four sections. In addition, they will administer the revised student self-assessment/satisfaction survey.

SLO Details Storage Location

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