CAHS 32 - Hospitality Marketing - Stage 4 - Shannon Beighley
Assessment
| Assessment Methods | Analysis of exam, quiz, or homework items linked to specific SLOs |
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| Assessment Description | Quizzes: Analyzing questions pertaining to consumer perspectives of the hospitality industry. The questions below are in multiple forms. Some were done in group work and discussed in depth before presenting in front of the class. Such as: What are 2 of the internal and 2 of the external influences on consumer purchases? (short answer) Which of the following is the first potential gap in service quality process? (multiple choice) Provide an example of how a hospitality professional might rectify a negative experience a consumer is having. State the service gap and why you chose to approach the situation from this perspective. (critical thinking) In-class assignments: Group work done bi-weekly to practice non-verbal skills, "reading" people and how one influences perspectives. |
| Learning Outcomes | Recognize the various consumer perspectives of the hospitality industry. |
| Number of Sections | 1 |
| Number of Instructors | 1 |
| Number of Students | 48 |
Data Analysis
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| Data Summary | Analyzing 6 questions pertaining to consumer perspectives of the industry; 82% were answered correctly by 48 students. I have rewritten questions- encouraging more discussion and critical thinking. Relationship marketing principles are at the center and I will incorporate more group work to practice soft skills. |
| Analysis Summary | 80% of students will demonstrate proficiency in the SLOs listed above (based on analysis of points scale for quizzes, assignments, and term project dealing with the outcomes). |
| Next Steps Planned | No answer |
| Learning Outcomes | No answer |
Tentative Future Plans
| Term | Spring 2014 |
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| Activities | Implementation of planned changes and reassessment |
| More Details | I have rewritten questions- encouraging more discussion and critical thinking. Relationship marketing principles are at the center and I will incorporate more group work to practice soft skills. |
SLO Details Storage Location
HARD COPY - In my personal filing system (my office)