MRKT 170 - Fundamentals of Advertising - Stage 5 - Carole Meagher
Assessment
Assessment Methods | - Analysis of exam, quiz, or homework items linked to specific SLOs
- Assignments based on rubrics (such as essays, projects, and performances)
|
---|
Assessment Description | Reviewed final exams to determine whether students clearly understood Functional, Symbolic, or Experiential positioning. |
---|
Learning Outcomes | G. Construct the consumer perception process and compare the fundamental motives behind consumer purchases. |
---|
Number of Sections | 2 |
---|
Number of Instructors | 1 |
---|
Number of Students | 30 |
---|
Data Analysis
Data Shared With | Faculty and staff within our department |
---|
Data Sharing Methods | Email |
---|
Data Summary | 90% of students correctly identified that positioning for a particular ad was not functional, but symbolic or experiential. |
---|
Analysis Summary | Students identified their favorite ad, then were asked about the positioning strategy and explain their choice. |
---|
Next Steps Planned | Generally went well. The students who missed the point of the ad were ones who generally weren't very strong to begin with, so 90% may be the best we are going to get. |
---|
Learning Outcomes | Refer to previous. |
---|
Changes
Details | More emphasis on positioning strategy. |
---|
Learning Outcomes | Refer to previous. |
---|
Tentative Future Plans
Term | Fall 2013 |
---|
Activities | Assessment (measurement) of outcomes |
---|
More Details | TBD with colleagues. |
---|
SLO Details Storage Location
ELECTRONIC COPY - In my electronic filing system (hard drive or web server)
Additional Highlights
Definitely became a good keystone to show who really got what was happening in the class. If they can't unpack an advertiser's positioning strategy, they are missing a lot of other content.
Back to Department Overview