MRKT 145 - Microcomputer Marketing Applications - Stage 4 - Gina Hector
Assessment
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| Assessment Description | Chapter activities. Cases and Places (CP): Cases and Places is a series of assignments in which students apply creative thinking and problem-solving skills to design and implement solutions. In the Lab (Lab): In the Lab is a series of assignments that ask students to design and/or format a presentation using the guidelines, concepts, and skills presented in a chapter. The labs are listed in order of increasing difficulty. Final Capstone Project: Students design professional marketing materials and presentation. Critique and feedback is provided as to how well the project fulfilled the criteria. |
| Learning Outcomes | A. Organize marketing tasks and marketing documents that effectively meet the needs of customers C. Integrate graphics, WordArt, and other layout enhancements into marketing documents prepared with Microsoft Office D. Employ Internet Explorer as a research tool for planning marketing documents and strategies and profiling customers. F. Critically assess the effectiveness of marketing documents prepared as class assignments and propose improvements. |
| Number of Sections | 1 |
| Number of Instructors | 1 |
| Number of Students | 15 |
Data Analysis
| Data Shared With | Faculty and staff within our department |
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| Data Summary | 73% of students achieved assessed learning outcomes at a proficient level or higher. |
| Analysis Summary | Students scored 80% or higher on projects assessed indicate learning outcome achievement. |
| Next Steps Planned | No answer |
| Learning Outcomes | No answer |
Tentative Future Plans
| Term | Spring 2014 |
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| Activities |
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| More Details | Student survey will be included as an assessment tool. |
SLO Details Storage Location
ELECTRONIC COPY - In my electronic filing system (hard drive or web server)