MRKT 140 - Introduction to Marketing - Stage 5 - Marilyn Goodman
Assessment
| Assessment Methods | - Analysis of exam, quiz, or homework items linked to specific SLOs
- Assignments based on rubrics (such as essays, projects, and performances)
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| Assessment Description | Each student wrote a marketing plan, handed in at the end of the semester. Marketing plans included key core principles of taught in class, including: Mission statement, SWOT analysis, competitive advantage, marketing objectives, consumer decision making behavior, product development, market research, pricing, promotions (advertising, PR, Personal Selling, and sales promotions) and social media. |
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| Learning Outcomes | PSLO1: Create an integrated marketing communications plan which includes promotional strategies and measures of effectiveness |
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| Number of Sections | 2 |
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| Number of Instructors | 1 |
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| Number of Students | 100 |
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Data Analysis
| Data Shared With | Faculty and staff within our department |
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| Data Sharing Methods | - Face-to-face meetings
- Email
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| Data Summary | 90% of students marketing plans had a through understanding of the information presented in class, as represented in the product/service marketing. Plans followed a strict outline, and were graded on a rubrics. Sections of each marketing plan were evaluated based on the following: Understanding of the marketing principle, application of the marketing principle as it relates to student specific product/service. Execution of the marketing principle as demonstrated through promotional, pricing, product, and placement strategies. |
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| Analysis Summary | Grades on Marketing Plan higher than 80% indicate outcome achievement. |
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| Next Steps Planned | Implement for Fall 2013, student worksheets to aid in completion of individual sections. For example, SWOT analysis worksheet for student to fill-in. |
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| Learning Outcomes | No answer |
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Tentative Future Plans
| Term | Fall 2013 |
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| Activities | - Assessment (measurement) of outcomes
- Analysis and discussion of assessment data and next steps
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| More Details | Continually monitor homework assignments to insure final marketing plan sections are thorough and comprehensive. Weekly homework assignments involve completing different sections of the overall marketing plan. |
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SLO Details Storage Location
HARD COPY - In a department filing system (department office)
Additional Highlights
Upon completing my marketing course, I have had 5 students take their marketing plan, and use it as a entry point for starting their own business. The level of sophistication demanded from the marketing plan, makes it a viable working document for future implementation. Go visit my website at CCSFMARKETING.COM, to see samples.
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