MRKT 122 - Professional Sellin - Stage 5 - Carole Meagher
Assessment
| Assessment Methods | - Analysis of exam, quiz, or homework items linked to specific SLOs
- Assignments based on rubrics (such as essays, projects, and performances)
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| Assessment Description | Reviewed creation of SPIN questions to make sure the students understood how to create a questioning sequence. |
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| Learning Outcomes | G. Skilled questioning |
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| Number of Sections | 1 |
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| Number of Instructors | 1 |
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| Number of Students | 1 |
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Data Analysis
| Data Shared With | Faculty and staff within our department |
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| Data Sharing Methods | Email |
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| Data Summary | 86% of students correctly developed SPIN questions on short notice. Pretty good! Those are hard! |
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| Analysis Summary | Students were asked to create SPIN questions for a selling situation. |
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| Next Steps Planned | Put more regular emphasis on SPIN questioning and how to address. |
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| Learning Outcomes | G. Skilled questioning |
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Changes
| Details | Put more emphasis on SPIN questions in class. |
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| Learning Outcomes | G. Skilled questioning |
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Tentative Future Plans
| Term | Fall 2013 |
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| Activities | Assessment (measurement) of outcomes |
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| More Details | To be discussed with program coordinator. |
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SLO Details Storage Location
ELECTRONIC COPY - In my electronic filing system (hard drive or web server)
Additional Highlights
Students really came up with some clever questioning sequences. Look out, world...
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