GNBS 119 - Introduction to Business - Stage 4 - Susan Berston
Assessment
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| Assessment Description | * For a copy of the syllabus, go to www.tomakeaprofit.com * Students are required to take three exams equivalent to 75% of their grade. Assessment of students' grades were analyzed to calculate the percentage who earned greater than 70% (on average) for the three exams. * Homework assignments, valued at 25% of the grade, consisted of two case study critiques (including critical thinking) and write-ups (1,000 words each), and a stock portfolio assignment over six weeks to pick and track stocks utilizing a simulated investment website called www.howthemarketworks.com. Students were not graded on the portfolio gains, but more on participation (assignment can be found on www.tomakeaprofit.com/homework). *Students were given informal satisfaction surveys indicating ways to improve material retention and the course. Many reported positive outcomes from the teaching assistant (volunteer tutors) program started in Fall 2012. * Students were required to take pre and post surveys and tests for each chapter through Pearson publishing MyBizLab.com . Tailored instruction to pinpoint weak areas is at the heart of this new online system. * Quizzes were given on a weekly basis on current events (to encourage reading), and on material covered the previous week (to encourage students to keep up with reading). |
| Learning Outcomes | 1: Use business terms and concepts related to functional areas of business, including marketing, finance, human resources, management, operations, accounting, economics, and international business. 2: Examine the external forces (social, economic, technological, competitive and regulatory) that impact business decisions. 3: Demonstrate high standards of professional practice, including awareness of ethical and social responsibilities in today’s multi-cultural, team-oriented, rapidly-changing environment. 4: Critically evaluate, analyze and interpret information to solve problems and make business decisions. 5: Analyze the impact of globalization on business and the diverse world of global business. |
| Number of Sections | 3 |
| Number of Instructors | 1 |
| Number of Students | ~100 |
Data Analysis
| Data Shared With | None |
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| Data Sharing Methods | None |
| Data Summary | *62% of students in the GNBS 119 course demonstrated proficiency on exams (three each semester), with scores greater than 70%. *72% of students in the GNBS 119 course demonstrated proficiency on homework assignments with scores greater than 70%. 65% of students demonstrated proficiency with online quizzes and publishing website assessments before and after reading each chapter. *Most students completed informal survey (using SurveyMonkey.com) indicating ways to improve the course (more group and team work, for example). *Those actively involved in student-run clubs and transferring to a UC or CSU (less than 10% of the students), indicated that the course content and class discussion greatly benefitted them. *Some assessments were SLO-specific while others were focused on items listed below. *70% of students were able to identify and converse using basic business terminology. Likewise, those same students were better able to understand a business news magazine. |
| Analysis Summary | Students have achieved outcome if they can earn an overall score of 70% or greater on assessments (three exams and homework assignments). Grades higher than 80% indicated outcome achievement. Grades higher than 90% (roughly 15%) indicated superior outcome achievement. |
| Next Steps Planned | *I plan to use far more interactive technology tools (from the publisher's website) to enhance learning and critical thinking skills. * I plan to require students to attend a library research workshop to fine tune research skills. * I plan to continue to bring in a multitude of speakers from a diverse range of industries and from diverse racial, ethnic, and socioeconomic backgrounds. * The SurveyMonkey survey will be revised and re-administered in early December 2013. Data from the survey will be used to improve the course outcomes. * More teaching assistants will be added in the Spring semester to help and mentor students who wish to transfer to four year schools (and to assist with exam preparation). |
| Learning Outcomes | ALL |
Changes
| Details | *More quizzes related to current events (to encourage reading of Wall Street Journal and other business news publications). *More contextualizing (through current research and writing projects) of theories and concepts using current events. *More speakers and storytelling from industry leaders and CCSF alumni. |
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| Learning Outcomes | ALL |
Tentative Future Plans
| Term | Fall 2013 |
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| Activities |
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| More Details | I plan to revise the GNBS 119 course outline which is in excess of a decade old. |
SLO Details Storage Location
- HARD COPY - In my personal filing system (my office)
- ELECTRONIC COPY - In my electronic filing system (hard drive or web server)