SMBU 9470 - Marketing Strategy - Stage 5 - Robin Pugh
Assessment
| Assessment Methods | Direct observation of performances, practical exams, group work |
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| Assessment Description | Direct observation of students participation in class. This is assessed by the degree of their interest, participation, and quality of their questions and answers. Most importantly, they need to communicate their strategies and plans which is the ultimate measure of their learning from this course. |
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| Learning Outcomes | All |
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| Number of Sections | 1 |
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| Number of Instructors | ~1 |
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| Number of Students | ~ 20 |
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Changes
| Details | The instructor revised the course syllabus and lecture materials. These allowed for more updated and current data about the industry and other significant concepts taking shape in the world market. |
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| Learning Outcomes | Design, implementation and evaluation are the outcomes that are strongly impacted by these changes. |
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Tentative Future Plans
| Term | Fall 2013 |
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| Activities | - Assessment (measurement) of outcomes
- Analysis and discussion of assessment data and next steps
- Implementation of planned changes and reassessment
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| More Details | Given that this course is only a one day class, it seems difficult to administer an initial assessment and compare to final assessment. However, the instructor will identify a more quantifiable measure for students' learning using the current SLO. |
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SLO Details Storage Location
HARD COPY - In my personal filing system (my office)
Additional Highlights
Applying theory to practice is the best measure of students' learning. And in this course, I had the pleasure to witness a student accomplished this. Several weeks after the course has ended, she came to see me and presented a thorough marketing plan for her soon-to-be launched small business. While she was presenting it, I can see the spark in her eyes and the passion in her voice. She was so inspired by what she learned in various classes under the SMBU program and she was able to put in good use. This is very fulfilling!
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