INTR 163 - International Marketing - Stage 5 - Carole Meagher
Assessment
| Assessment Methods |
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| Assessment Description | Reviewed final papers and exams to ensure students correctly evaluated the economic/marketing environment of a particular country. |
| Learning Outcomes | J. Writing an international marketing plan 1. Home country political, legal and economic analysis 2. Host country political, legal and economic analysis |
| Number of Sections | 1 |
| Number of Instructors | 1 |
| Number of Students | 8 |
Data Analysis
| Data Shared With |
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| Data Sharing Methods | |
| Data Summary | While it was a small group of students, 100% of them correctly answered a question on the final exam which addressed the economic/marketing context of Japan in terms of the pharmaceutical industry. The students also addressed the economic/marketing context in their projects. |
| Analysis Summary | Students achieved outcome if they answered question using relevant data from the case study or their research. |
| Next Steps Planned | Constantly pressing students to consider these issues gets them attuned to being aware, so that is good news. Challenge is that they mostly look at developed countries. I will talk to my colleague about coming up with assessments for next Fall 20130. |
| Learning Outcomes | ALL? Will discuss. |
Changes
| Details | Spent more time on critical concepts to make sure students were aware. |
|---|---|
| Learning Outcomes | Refer to previous |
Tentative Future Plans
| Term | Fall 2013 |
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| Activities | TBD |
| More Details | Need to discuss with colleague |
SLO Details Storage Location
ELECTRONIC COPY - In my electronic filing system (hard drive or web server)