Marketing
Stage 2
Peter Anning
Basic Information
| Number of Outcomes | 4 |
|---|---|
| Number of Outcomes Assessed | No answer |
| Assessment Frequency | Every year |
| Analysis Frequency | Every year |
| Detail Link | Link |
Improvement Details
| Details | 1.Initiated "CityNotes" distribution of general information to all campus constituents 2.Scheduled numerous appointments and interviews with media and our new chancellor 3. Worked with marketing consultants to develop promotional video for Spring 2014 enrollment push 4. Responded to reporter's inquiries for contacts, facts, and campus impressions to stories and circumstances 5. Developed up-to-date media contact list |
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Assessment Methods
| Methods | Website analytics are ongoing |
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Future Plans
| Term | Spring 2014 |
|---|---|
| Activities | Assessment (measurement) of outcomes |
| Details | Website analytics will be ongoing but we'll explore implementation of additional/alternate assessments |
| Highlights | No answer |