Marketing
Stage 2
Peter Anning

Basic Information

Number of Outcomes4
Number of Outcomes AssessedNo answer
Assessment FrequencyEvery year
Analysis FrequencyEvery year
Detail LinkLink

Improvement Details

Details1.Initiated "CityNotes" distribution of general information to all campus constituents

2.Scheduled numerous appointments and interviews with media and our new chancellor

3. Worked with marketing consultants to develop promotional video for Spring 2014 enrollment push

4. Responded to reporter's inquiries for contacts, facts, and campus impressions to stories and circumstances

5. Developed up-to-date media contact list

Assessment Methods

MethodsWebsite analytics are ongoing

Future Plans

TermSpring 2014
ActivitiesAssessment (measurement) of outcomes
DetailsWebsite analytics will be ongoing but we'll explore implementation of additional/alternate assessments
HighlightsNo answer

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